Give your endowment a summer boost

The summer months are typically slow, but if ever there were a summer to step up your fundraising efforts – especially efforts to grow your endowment or reserve funds – this would be the summer to do it. That's because new research points to a lack of awareness that the percentage of Americans giving to charities has noticeably declined in recent years. Indeed, only one in three people is aware of this decline, according to the survey. What's perhaps even more surprising is that people who are actually giving to charity did not demonstrate a significantly higher likelihood of awareness about this trend, as compared with non-givers. This is especially eyebrow-raising because the topic has been covered heavily in the media, including in mainstream publications.

This rather dismaying situation does, however, create an opportunity for your organization to get the word out. Here are a few tips for ways you can inform your donor base and encourage them to step up.

Consider actively sharing the recent study on your blog and social media channels. Invite readers to learn more about how they can help the community by getting involved with your organization.
Send out a special communication to your donor base with a summary of the study and offer concrete ways for donors to help your organization, such as increasing their annual giving levels, considering a planned gift, or talking with your team about supporting your endowment or reserve fund at the community foundation. 
Report on your success to your donor base. Donors love to hear that they have made a difference, especially when they join an overall effort of your organization to move to the next level. When you show donors at the end of the summer that the number of donors giving to your organization has increased, bucking the national trend, they will be happy to be part of your success. 

For more information on agency endowment funds, contact Brian Reitz, Agency Endowment & Engagement Officer, at breitz@akroncf.org.

This content is provided for informational purposes only. It is not intended as legal, accounting, or financial planning advice.