Ask for more: Year-end 2025 is an opportunity

The year is quickly winding down. And as you look ahead to the next few weeks, consider that now is a key moment for nonprofits in our region to double down on fundraising efforts. Although overall giving among affluent households has increased over the past decade, the number of those households making donations has declined. This means that fewer donors are shouldering the burden of philanthropy, and for charities in our community, proactive outreach has never been more critical.

In this shifting landscape, it is worthwhile for charities to ask for more — and to ask earlier. Donors are increasingly strategic about their giving, prioritizing organizations and campaigns where they believe they will see impact and accountability. Because fewer households are giving, organizations that position themselves as trusted, local, high-impact partners have a stronger chance of securing the gifts that will sustain their mission.

Another factor to keep in mind is that many donors are favoring causes close to home. The community foundation sees this every day. The organizations in our community have an inherent advantage. You and other charities serve this community, you understand its needs, and you are positioned to demonstrate direct outcomes. Messaging that reminds donors that their support will stay in the region and make a tangible difference can resonate deeply.

Ultimately, this is a moment for courage and clarity in fundraising. It's not just about asking for support — it's about articulating your unique value and inviting donors into the story of your work so they feel that their investment has meaning. 

At the community foundation, we stand ready to serve donors who express a desire to give to your organization. We do this through donor education and tax-wise charitable giving techniques to make gifts happen that otherwise would not. Many of your donors have established funds at the community foundation, and we are happy to assist these donors as you lean in and ask more of your stakeholders to ensure the stability and improvement of our community's quality of life. 

This newsletter is provided for informational purposes only. It is not intended as legal, accounting, or financial planning advice.